Marketing & Brand CHAMPION

OVERVIEW

Amy’s Ice Creams, a 33-year-old iconic Austin ice cream brand is deeply passionate about providing an unparalleled ice cream experience along with a commitment to supporting and improving the lives of our employees, our partners and our communities. Amy’s has 12 locations in Austin, one in Houston, and one in San Antonio. In Addition, Amy’s welcomes wholesale, catering and online opportunities along with providing many wonderful bakery products and services from our beloved “Baked by Amy’s”.

We’ve been acknowledged by the New York Times, Wall Street Journal, Inc. Magazine, BuzzFeed, The View, and many more but you won’t see any of those accolades hanging on our walls. We earn our reputation every day with super premium ice cream, an irreverent atmosphere, and the best employees on the planet.

 

ROLE SUMMARY

The Marketing and Brand Champion role is an opportunity to become a part of a very unique company and culture. You will be responsible for creating and implementing innovative guerrilla marketing campaigns, creative social and digital marketing initiatives and consistently promoting the brand through multiple public relations channels. At Amy’s we choose to not pursue the traditional and predictable. We prefer to focus on identifying innovative ways to support and create lasting partnerships with causes committed to improving our communities and the world.

 

WHO YOU ARE…

You are a results-oriented changemaker with an entrepreneurial drive and a “can do” attitude. You are passionate, creative, and relish the opportunity to do things differently. You are intelligent, curious and ready to roll up your sleeves and achieve measurable results without constant supervision. In short, you are a dynamic individual ready to take on the world and make a difference.   

 

RESPONSIBILITIES

Each day you will prioritize different projects that will require strong attention to detail, ingenuity and the ability to multitask based on quickly changing business requirements and deadlines.

 

  • Write press releases and pitch story ideas to media and independent content creators

  • Develop lasting relationships with media contacts and digital media outlets

  • Create, manage, execute and track social media content and marketing campaigns that increase overall social media engagement

  • Ongoing oversight/ownership of reviews on Yelp, Google Places and TripAdvisor

  • Create and manage guerilla marketing and promotional events

  • Ensure the proper use of all brand assets and resources

  • Provide creative direction and management of for campaigns, materials and merchandise

  • Analyze and provide reports on results for key initiatives

  • Create and manage a company wide editorial calendar

  • Administer website development and content. Wordpress knowledge essential

  • Maintain the company library of promotional and event materials

  • Assist with marketing requests for sister companies including Baked by Amy’s and Amy’s EDU

  • Manage vendor/partner relationships and co-promotion opportunities

  • Any additional tasks assigned by the leadership team

 

SKILLS AND QUALIFICATIONS

  • Minimum of 2 years experience in a marketing role involving responsibilities as detailed above

  • Strong writing and public speaking skills

  • Excellent Interpersonal and customer service skills

  • Proficiency with the following tools:

    • Wordpress

    • Apple Productivity Suite (Pages & Keynote) or Adobe Creative Suite (Photoshop, Indesign and Illustrator)

    • Prezi

    • Google Apps (Gmail, Google Calendar, Drive, Docs, Sheets and Slides)

APPLY

Please send your resume and desired salary range to aicadmin@amysicecreams.com.